Andrew Macinnon
Episode 12

How to Master Launching Brands with Andrew Macinnon from TABOO

My guest today is Andrew Mackinnon, the founder of Taboo, a brand marketing company. Andrew began his career at an early age and has spent the last 15 years building a great company that helps major brands interact with their audience.

Andrew has cultivated an awesome team at Taboo that has worked with many popular brands like Nike, Haagen Dazs, Old El Paso, and Cadbury etc. In 2011, Andrew launched Ponyfish Island, a popular restaurant and nightlife spot. The location has become a huge success on a global scale.

Andrew is also involved with the memorial service Skymorials. It is a web based platform for people who want to remember their deceased loved ones.

Andrew is the Membership Chair and President Elect of the Entrepreneur’s Organisation Australia – Victoria Chapter. In 2014 they honoured him with the Values Awards.

On today’s episode, Andrew tells me about his path to growth and Taboo’s rocky start. He also gives me an insight to how he keeps his focus in this demanding and distracting world we all live in now.

Episode Highlights:

* The challenges that have shaped Andrew and Taboo
* The importance of a positive attitude
* Being optimistic in hard times
* How Andrew and his team manage risk in the business
* How to reset your mindset .


Ponyfish Island

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Quotes from today’s episode: