Episode 44

Dealing with rejection and succeeding with William Du of Short Story

Short Story co-founder William Du subscribes to the adage that “if fear is the only thing stopping you, then you should do it.” It echoes Ralph Waldo Emerson’s words, “What we fear of doing most is usually what we most need to do.” They have a nice ring to it, but others will still steer clear of challenges. Not William though.

William has packed a lot of courage and guts to bring with him in his exciting roller-coaster entrepreneurial ride, which he shares with business and life partner, Carolyn Wong. They had a brief taste of the business world during their stint at the 30-year-old restaurant owned by Carolyn’s dad. They helped out by looking at systems and changes that they could employ in the restaurant. But when they were about to implement it all, the restaurant burnt down. However, everything was not reduced into ashes because the experience became a prelude to having a venture of their own.

  • How Short Story began
  • Realising after 3-4 years that they needed to stop messing around and put all the effort in to the business
  • How they kept Short Story afloat with self funding and part time jobs
  • Differences between the first and second year to now
  • Different ways Short Story has marketed, and that they have only just embraced social media in the last year
  • How a book changed William’s life
  • Listening to motivational videos and being persistent as successful habits