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Simon Rowell
Episode 30

Maintaining the right mindset to grow your business with Simon Rowell of Innovation Liberation

My guest today is Simon Rowell. Simon is the founder of Innovation Liberation Front, a consulting agency that helps businesses get their product to market. Simon spent 17 years as a lawyer and he believes the skill set has served him well in his later business endeavors. He is a member of the Entrepreneurs’ Organisation New Zealand and the Licensing Executives Society of Australia and New Zealand, as well as a former president of the Entrepreneurs’ Organisation.

Simon co-founded many businesses including Magic Mitten, which was acquired by the Gro Company and licensed as “Gro Hush.” Other companies include Crunchouse and Laroux Design. During today’s episode, Simon discusses what he believes are the keys to his success.

Highlights:
  • Why Simon gets out of bed in the morning.
  • Why he considers Magic Mitten to be his biggest success.
  • The challenges of getting a product to market, and the even bigger challenge of getting sales.
  • How trade shows are important to a product’s launch and design.
  • Why volunteering is a great business tool.
  • Why Simon prefers to employ subcontractors.
  • The importance of setting company values.
Resources Mentioned:

Innovation Liberation Front
Magic Mitten (Grohush)
Simon Rowell’s email
Simonrowellnz on Skype

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